I enjoyed this article by Mo Costandi: "Sleights of hand, sleights of mind".
"In principle, neuroscience and magic have little in common," says Susana Martinez-Conde, director of the Visual Neuroscience Laboratory at the Barrow Neurological Institute in Phoenix, Arizona. "In fact, they are hugely complementary and magicians have a lot to offer us. They can manipulate the attention and consciousness of spectators so much better than we do in the lab." A few years ago, Martinez-Conde and her husband Stephen Macknik decided to investigate exactly how magicians fool the brain so adeptly. In doing so, they founded the exciting new discipline they refer to as 'neuromagic,' which aims to "pop the hood on your brain as you are suckered in by sleights of hand."